East Side Italjaansk Ambachtlik Bier troch Roberto Terrinoni

East Side Italjaansk Ambachtlik Bier troch Roberto Terrinoni is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

East Side Italjaansk Ambachtlik Bier

troch Roberto Terrinoni

Klant: Roberto Terrinoni

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,947

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #88185

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer East Side Italjaansk Ambachtlik Bier

In ambachtlik bier yn in lyts stedsje yn sintraal Italië, elk bier hat in ferhaal, elk ferhaal wurdt ferteld op har label. Behalven elegant en alsidich, kin de collage-technyk guon fisuele eleminten ynfoegje dy't de identiteit fan it produkt markearje, lykas referinsjes nei de betsjutting fan 'e namme, nei de bier-typology en nei har yngrediïnten. It logo-ûntwerp, dat de bedriuwsidentiteit fertsjintwurdiget, is basearre op in ienfâldige foarm. Dizze foarm waard reprodusearre op 'e stans fan' e etiketten en op it symboalstelsel fan elk bier mei in oanpassing dy't sawol kleurich as heraldysk is.

De Erkenning

Oer de A' Design Award yn Brûns

East Side Italjaansk Ambachtlik Bier is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan East Side Italjaansk Ambachtlik Bier wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. East Side Italjaansk Ambachtlik Bier foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Ofmjittingen & Ferpakking: 8,5x9 cm
Labels: beer, collage, packaging, label, italy,
Produksjetechnology: Paper, off-set print, screen printing polishing
Untwerpútdaging: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Undersyk: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Ynspiraasje: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Projektdoer: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operaasjestreamferrin: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Ofbyldingskrediten: video by east side brewing