Changing Perspectives Omjouwingstypografy troch Haley Tebo

Changing Perspectives Omjouwingstypografy troch Haley Tebo is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Changing Perspectives Omjouwingstypografy

troch Haley Tebo

Klant: Haley Tebo

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,454

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #87839

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Changing Perspectives Omjouwingstypografy

Changing Perspectives is in omjouwingstypografy-ynstallaasje makke foar de glêzen panielen fan in kunstgebou fan in universiteit. De letterfoarmen binne útsnien út matte vinyl en rjochtsje har op ta in lêsbere boadskip wannear minsken foarbylâns rinne. De boadskip kin fan beide rjochtingen lêzen wurde, sa dat sjoggers stilhâlde en beweegje om de tekst kompleet te meitsjen. Elke letter is sawat ien oant twa foet heech, ferskillend neffens de ôfstân ta de taskôger. Ljocht dat troch de panielen falt, herhellet de letterfoarmen as skaden en reflekzjes. De ynstallaasje noeget minsken oer de hiele kampus út om mei typografy yn ynteraksje te gean.

De Erkenning

Oer de A' Design Award yn Brûns

Changing Perspectives Omjouwingstypografy is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Changing Perspectives Omjouwingstypografy wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Changing Perspectives Omjouwingstypografy foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Ofmjittingen & Ferpakking: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Labels: Environmental typography, interaction design, user experience, typography, graphic design,
Produksjetechnology: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Untwerpútdaging: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Undersyk: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Ynspiraasje: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projektdoer: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operaasjestreamferrin: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Teamleden: Angeli Leong
Ofbyldingskrediten: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer