EXP Brasil Brand Merkûntwerp troch Mateus Matos Montenegro is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

EXP Brasil Brand Merkûntwerp

troch Mateus Matos Montenegro

Klant: EXP Brasil

A' Design Award yn Sulver Winner yn de kategory Grafysk

76,536

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #87730

Tsjinsten ferkenne Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer EXP Brasil Brand Merkûntwerp

It ûntwerp foar it merk EXP Brasil komt fan 'e prinsipes fan ienheid en partnerskip. It tapassen fan it mingsel tusken technology en ûntwerp yn har projekten lykas yn it kantoarlibben. In typografy-elemint fertsjintwurdiget de uny en sterkte fan dit bedriuw. It ûntwerp fan de letter X is solide en yntegreare, mar heul ljocht en technologysk. It merk fertsjinwurdiget it studiolibben, mei eleminten yn 'e letters, sawol op' e positive en negative romte dy't minsken en ûntwerp ferienigje, yndividueel en kollektyf, ienfâldich mei technologyske, lichtgewicht en robúste, profesjonele en persoanlike.

De Erkenning

Oer de A' Design Award yn Sulver

EXP Brasil Brand Merkûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan EXP Brasil Brand Merkûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. EXP Brasil Brand Merkûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Ofmjittingen & Ferpakking: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Labels: Architecture, brand, logotype, engineering, contruction, design
Produksjetechnology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Untwerpútdaging: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Undersyk: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Ynspiraasje: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Projektdoer: The project started February 2018 and ended in January 2019
Operaasjestreamferrin: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Teamleden: Mateus Matos Montenegro