Mirzam: Monsters Collection Sûkelade Ferpakking troch Backbone Branding

Mirzam: Monsters Collection Sûkelade Ferpakking troch Backbone Branding is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2021

Mirzam: Monsters Collection Sûkelade Ferpakking

troch Backbone Branding

Klant: Backbone Branding

A' Design Award yn Goud Winner yn de kategory Ferpakking

36,802

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #86552

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mirzam: Monsters Collection Sûkelade Ferpakking

Sûkelademakkers út 'e UAE (Dubai) hiene branding nedich foar hânmakke bean-to-bar sûkelade. Fan 'e namme en identiteit oant it produktûntwerp en ferpakking, it team ûntwurp elk elemint mei in fassinearjend ferhaal oer it heule konsept. It merk basearre op reizen troch it âlde Oriïnt lâns lang fergetten oseaanrûtes en paden waarden makke. In reis fan it iene lân nei it oare, moetsje meunsters en mytyske personaazjes. It ferpakkingsûntwerp is de yllúzje fan in reis tusken myte en realiteit.

De Erkenning

Oer de A' Design Award yn Goud

Mirzam: Monsters Collection Sûkelade Ferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Mirzam: Monsters Collection Sûkelade Ferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mirzam: Monsters Collection Sûkelade Ferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Ofmjittingen & Ferpakking: Width 31 mm x Depth 1 mm x Height 61 mm
Labels: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Produksjetechnology: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Untwerpútdaging: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Undersyk: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ynspiraasje: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Projektdoer: January-September 2015, Yerevan, Armenia
Operaasjestreamferrin: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patinten: Copyrights belong to Mirzam Chocolate Makers
Teamleden: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Ofbyldingskrediten: All Photo Credits to Bacbkone Branding