The Sands Wine Labels Wynlabben troch Giovanni Murgia

The Sands Wine Labels Wynlabben troch Giovanni Murgia is in heech wurdearre winner fan de tige prestizjeuze 2018 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2018

The Sands Wine Labels Wynlabben

troch Giovanni Murgia

Klant: Cantina Li Duni

A' Design Award yn Izer Winner yn de kategory Ferpakking

19,745

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #67776

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Sands Wine Labels Wynlabben

Om it ûntwerp fan dizze labels te realisearjen, is it ûndersyk útfierd nei druktechniken, materialen en grafyske keuzes, yn steat om de wearden fan it bedriuw, de skiednis en it territoarium wêryn't dizze winen wurde berne te fertsjinwurdigjen. It konsept fan dizze labels begjint út it karakteristyk fan winen: it sân. Yndied groeie de wynstokken op it seesân krekt in koarte ôfstân fan 'e kust. Dit konsept is makke mei in reliëf technyk om de ûntwerpen op te nimmen op it sân fan 'e Zen-tunen. De trije etiketten meitsje tegearre in ûntwerp út dat de missy fan 'e wynkelder fertsjintwurdiget.

De Erkenning

Oer de A' Design Award yn Izer

The Sands Wine Labels Wynlabben is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The Sands Wine Labels Wynlabben wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The Sands Wine Labels Wynlabben wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Ofmjittingen & Ferpakking: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Labels: wine, label, packaging, wine label design
Produksjetechnology: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Untwerpútdaging: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Undersyk: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Ynspiraasje: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Projektdoer: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operaasjestreamferrin: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patinten: No copyrights on this project
Teamleden: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Ofbyldingskrediten: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver