Feral Horses Brand Identity Bedriuwsidentiteit troch Emanuele Grittini is in heech wurdearre winner fan de tige prestizjeuze 2018 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2018

Feral Horses Brand Identity Bedriuwsidentiteit

troch Emanuele Grittini

Klant: Feral Horses

A' Design Award yn Sulver Winner yn de kategory Grafysk

41,423

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #65397

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Feral Horses Brand Identity Bedriuwsidentiteit

Feral Horses Brand Identity is in bedriuwsidentiteit ûntworpen foar in bedriuw dat aktyf is op it mêd fan hjoeddeiske keunstynvestearrings. De identiteit sprekt trije doelgroepen oan: keunstleafhawwers, profesjonele hannelers en nijsgjirrige prestearders. In inkeld piktogram bringt de artistike en finansjele kant fan it merk byinoar. It logo en syn farianten binne piksel-perfekt, sadat it merkteken dúdlik en werkenber bliuwt. De kleuren binne fêststeld mei it Pantone-systeem en dêrnei omset nei sRGB en CMYK. De keazen lettertypes wurkje sawol yn print as op skerm.

De Erkenning

Oer de A' Design Award yn Sulver

Feral Horses Brand Identity Bedriuwsidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Feral Horses Brand Identity Bedriuwsidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Feral Horses Brand Identity Bedriuwsidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Ofmjittingen & Ferpakking: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Labels: art, investment, economy, financial, artist, artwork,
Produksjetechnology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Untwerpútdaging: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Undersyk: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Ynspiraasje: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Projektdoer: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operaasjestreamferrin: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.