Mountain River and Sage Baijiu-kadosetferpakking troch Yao Wu

Mountain River and Sage Baijiu-kadosetferpakking troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2026

Mountain River and Sage Baijiu-kadosetferpakking

troch Yao Wu

Klant: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

17,399

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #182319

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mountain River and Sage Baijiu-kadosetferpakking

Mountain River and Sage is in kadosetferpakkingsûntwerp foar baijiu, in Sineeske distillearre drank. De bûtenhoes is makke fan mat wyt keunstpapier mei in minimalistysk brûnsfoliestimpele patroan. Binnenyn iepenet in doaze yn kodeksstyl fan bewurke hout mei ikenfineer as in boek. It binnendeksel ûntfâldet him ta in panoramyske yllustraasje fan de berch Tai en de Giele Rivier, printe op strukturearre papier, dy't trije flessen en in sertifikaat omkadert. It ûntwerp bout op de kulturele geografy fan de provinsje Shandong. In minimalistyske en moderne oanpak ferfangt de retrostilearring dy't gewoan is by drankferpakkingen.

De Erkenning

Oer de A' Design Award yn Sulver

Mountain River and Sage Baijiu-kadosetferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mountain River and Sage Baijiu-kadosetferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mountain River and Sage Baijiu-kadosetferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Ofmjittingen & Ferpakking: Length 300mm x Width 240mm x Height 190mm
Labels: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Produksjetechnology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Untwerpútdaging: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Undersyk: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Ynspiraasje: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Projektdoer: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operaasjestreamferrin: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patinten: /
Teamleden: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Ofbyldingskrediten: /