Tao Hua Ji Kadodoaze Ferpakking troch Zhou Jingkuan

Tao Hua Ji Kadodoaze Ferpakking troch Zhou Jingkuan is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2026

Tao Hua Ji Kadodoaze Ferpakking

troch Zhou Jingkuan

Klant: Dong'e E Jiao

A' Design Award yn Sulver Winner yn de kategory Ferpakking

17,093

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #181701

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tao Hua Ji Kadodoaze Ferpakking

Tao Hua Ji is in kadodoaze-ferpakkingsûntwerp foar in snack dy't helpt de hûd te fersoargjen en rjochte is op froulju. In trijediminsjonale bloeiende rôze perzikblossem tsjinnet as it wichtichste fisuele elemint, en wjerspegelet de merknamme en de fisuele merkeleminten. Fergulding en reliëfdruk jouwe de blomblêden in laachrike tekstuer dy't fan in ôfstân sichtber bliuwt op drokke winkelplanken. In hânfet makket it maklik te dragen, wêrtroch't de doaze geskikt is as kado. Oan de binnenkant is in trochsichtige PET-laach bedrukt mei patroanen en de wichtichste produkteigenskippen.

De Erkenning

Oer de A' Design Award yn Sulver

Tao Hua Ji Kadodoaze Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Tao Hua Ji Kadodoaze Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tao Hua Ji Kadodoaze Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Ofmjittingen & Ferpakking: 430*100*255mm
Labels: TAO HUA JI
Produksjetechnology: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Untwerpútdaging: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Undersyk: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Ynspiraasje: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Projektdoer: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Operaasjestreamferrin: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patinten: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Teamleden: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Ofbyldingskrediten: Zhou Jingkuan（Creator）