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Lubea Serif Typespesimen-Eksposysje troch Paul Robb

Lubea Serif Typespesimen-Eksposysje troch Paul Robb is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.


BrûnsGrafysk· 2026

Lubea Serif Typespesimen-Eksposysje

troch Paul Robb

Klant: S6 Foundry

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,983

Kleuren

It Untwerp

Oer Lubea Serif Typespesimen-Eksposysje

Lubea Serif Specimen Exhibition is in typografyske ynstallaasje dy't in typespesimen presintearret as in romtlike en redaksjonele ûnderfining. In trochgeand printe oerflak streamt troch in minimale houten struktuer, mei klam op skaal, ritme en krommens. De presintaasje toant it ferfine kontrast, de ekspressive kursiven, it brede gewichtsberik en de avansearre OpenType-funksjes fan it Lubea Serif-lettertype. Besikers bewege har troch de romte en lêze de typografy wylst it printe oerflak him ûntfâldet. De eksposysje presintearret typografy as in immersive foarm fan fisuele kommunikaasje.

De Erkenning

Oer de A' Design Award yn Brûns

Lubea Serif Typespesimen-Eksposysje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lubea Serif Typespesimen-Eksposysje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lubea Serif Typespesimen-Eksposysje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Lubea Serif Specimen Exhibition is a typographic installation that translates a type specimen into a spatial, editorial experience. A continuous printed surface flows through a minimal wooden structure, emphasizing scale, rhythm, and curvature. The design showcases Lubea Serif’s refined contrast, expressive italics, wide weight range, and advanced OpenType features. By merging typography, object, and space, the exhibition elevates type from static display to immersive design communication.
Ofmjittingen & Ferpakking
Lubea Serif is a digital type family composed of 9 upright weights and 9 true italics, plus a variable font version. The typeface supports over 200 Latin-based languages and includes extensive OpenType features such as ligatures, small caps, stylistic alternates, and proportional figures. It is optimized for print and screen use, supplied in OTF and variable font formats, and compliant with ISO/Unicode standards.
Labels
Typography, serif typeface, editorial design, visual identity, cultural communication, book design, exhibition design, readability, elegance, contemporary classics, expressive typography, design research, immersive typography, graphic design, typographic systems
Produksjetechnology
Lubea Serif developed using Glyphs through an extensive digital type design workflow. The production process included precision vector drawing, optical size calibration, master interpolation, and systematic weight expansion across nine weights and corresponding italics. Advanced OpenType features, small caps, ligatures, and multilingual support were engineered through custom feature coding and iterative testing, ensuring typographic consistency, performance, and high-quality output across print and digital environments.
Untwerpútdaging
The primary challenge was balancing historical serif conventions with contemporary visual demands. Internally, the project required respecting typographic heritage while avoiding nostalgia. Externally, it demanded technical precision across multiple weights, italics, and languages within modern digital constraints. Achieving consistency, optical balance, and expressive character across diverse uses required extensive testing, refinement, and reconciliation between tradition, technology, and current design expectations.
Undersyk
Type of Research: practice-based typographic research. Research Objectives: to design a contemporary serif balancing elegance, readability, and versatility. Methodology: historical analysis combined with iterative digital drawing and testing. Data Collection and Tools Used: visual references, proofing texts, and Glyphs software. Participants or Experiments: designer-led testing across print and screen. Results: a flexible multi-weight serif family. Insights and Impacts: improved editorial clarity and expressive branding, supporting cultural, educational, and commercial design applications.
Ynspiraasje
The design of Lubea Serif is inspired by the dialogue between classical book typography and contemporary visual culture. Its forms are informed by historical serif construction, refined through extensive typographic research, optical correction, and modern digital drawing techniques. The project seeks to balance elegance and functionality, creating a versatile typeface that conveys authority, warmth, and clarity across editorial, branding, and cultural applications.
Projektdoer
The Lubea Serif typeface project commenced in January 2025 and concluded with its public presentation in December 2025. The typeface was exhibited for the first time as part of the Lubea Serif Specimen Exhibition in Perugia, marking the official launch of the project and its transition from research and development to public and professional dissemination.
Operaasjestreamferrin
Lubea Serif is activated through use: designers apply it to text, and the type adapts naturally to different scales, contexts, and tones. In the exhibition, visitors interact by moving through the space, reading continuously as the typography unfolds. The design performs better by guiding the eye smoothly, maintaining clarity and elegance from large display settings to extended reading, creating an intuitive and engaging visual flow.
Teamleden
Paul Henry Robb & Moira Baroloni
Ofbyldingskrediten
Paul Henry Robb & Moira Bartoloni

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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