Dukang Soullink Drankferpakking troch Wei Li

Dukang Soullink Drankferpakking troch Wei Li is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Dukang Soullink Drankferpakking

troch Wei Li

Klant: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

8,672

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174343

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dukang Soullink Drankferpakking

Dukang Soullink is in ferpakkingsûntwerp foar in kadoset mei twa flessen sterke drank. De set befettet 580 milliliter Baijiu yn twa flessen fan 322 en 258 milliliter, mei in alkoholpersintaazje fan 52 persint. De kadodoaze mjit 125 by 96 by 160 millimeter. Lûdweach-rimpelingen binne yn de flessen mei kristaltekstuer útsnien, en de twa flessen foarmje ien folslein patroan as se njonken elkoar set wurde. Silikoanen kessentsjes yn de doaze fange skokken op. It ûntwerp set it tema fan hechte freonskip oer yn in fisuele taal foar sosjaal drinken en kado jaan.

De Erkenning

Oer de A' Design Award yn Brûns

Dukang Soullink Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Dukang Soullink Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Dukang Soullink Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Ofmjittingen & Ferpakking: Width 125mm x Depth 96mm x Height 160mm
Labels: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Produksjetechnology: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Untwerpútdaging: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Undersyk: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Ynspiraasje: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Projektdoer: 2025-07-01
Operaasjestreamferrin: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Teamleden: Liu Xinhui, Dong Jinghong, Li Wei