Moutai Dream Red Wynferpakking troch Heng Luo and Yi Huang

Moutai Dream Red Wynferpakking troch Heng Luo and Yi Huang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Platina yn de kompetysje-kategory Ferpakkingsûntwerp.

PlatinaFerpakking· 2025

Moutai Dream Red Wynferpakking

troch Heng Luo and Yi Huang

Klant: Moutai Industrial Design Center

A' Design Award yn Platina Winner yn de kategory Ferpakking

958,530

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170889

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Moutai Dream Red Wynferpakking

Moutai Dream Red is in ferpakkingsûntwerp makke foar in Sineesk sterkedrankprodukt. De ferpakking mjit 137 by 137 by 360 millimeter en brûkt in sinnoberread ynspirearre troch lakwurk út de Han-dynasty, kombinearre mei swart foar in eksklusive útstrieling. In yllustraasje toant de mascotte fan it merk dy't in glês opheft ta fiering. De struktuer past in útholtechnyk, waarmstimpeljen en ultraviolettdruk ta op fernijber spesjaal papier. Sa'n 95 prosint fan de ferpakking is miljeufreonlik en biologysk ôfbrekber. It ûntwerp is bedoeld foar kado's, kolleksje en bankettgebrûk.

De Erkenning

Oer de A' Design Award yn Platina

Moutai Dream Red Wynferpakking is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Moutai Dream Red Wynferpakking lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Moutai Dream Red Wynferpakking is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Ofmjittingen & Ferpakking: 137x137x360mm
Labels: Moutai, Wine, Chinese Red, Dream, Romance
Produksjetechnology: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Untwerpútdaging: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Undersyk: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Ynspiraasje: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Projektdoer: Renhuai city, 5 March 2024-19 April 2024
Operaasjestreamferrin: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Teamleden: Heng Luo
Yi Huang
Ofbyldingskrediten: Moutai Industrial Design Center