Espada Selvagem Fisuele Identiteit troch Pedro Panetto

Espada Selvagem Fisuele Identiteit troch Pedro Panetto is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Espada Selvagem Fisuele Identiteit

troch Pedro Panetto

Klant: Pedro Panetto

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,702

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170535

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Espada Selvagem Fisuele Identiteit

Espada Selvagem is in fisuele identiteit foar in midsieuske skermklup yn Brazylje. It ûntwerp is ynspirearre troch de bisten fan de âlde heraldyk, op in moderne wize opnij ynterpretearre. Der waard keazen foar in jaguar, om't dit bist orizjineel is út Brazylje en snelheid, enerzjy en kompetitiviteit suggerearret. De flekken fan de jaguar wurde foarme troch sirkels dy't ek in gefoel fan beweging skeppe. De tekening folget de ferhâlding fan de gouden snede. It symboal is opboud yn vektorformaat, sadat de identiteit tapast wurde kin op unifoarmen, patches, boeken, medaljes, flaggen en sosjale media yn in protte formaten.

De Erkenning

Oer de A' Design Award yn Brûns

Espada Selvagem Fisuele Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Espada Selvagem Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Espada Selvagem Fisuele Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Ofmjittingen & Ferpakking: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Labels: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Produksjetechnology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Untwerpútdaging: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Undersyk: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Ynspiraasje: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Projektdoer: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operaasjestreamferrin: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.