Grovehood Collective Merkidentiteit troch Cansu Dagbagli Ferreira

Grovehood Collective Merkidentiteit troch Cansu Dagbagli Ferreira is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2025

Grovehood Collective Merkidentiteit

troch Cansu Dagbagli Ferreira

Klant: Cansu Dagbagli Ferreira

A' Design Award yn Sulver Winner yn de kategory Grafysk

56,036

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #168860

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Grovehood Collective Merkidentiteit

Grovehood Collective wurket gear mei ierdfreonlike boetiekepleatsjes om in transparant ekstra ferzjune oaljeoaljemerk yn Nederlân te meitsjen. De fisuele identiteit balansearret tradysje en moderniteit, mei de klam op autentisiteit en efterfolgberens. In vintage-ynspirearre etiket mei oanpaste snijdetails en ferfine typografy wjerspegelet ambachtlikens en toant alle details fan de oaljeoarsprong. It symboal fan in oaljebolle mei banen der omhinne earbit de tawijing fan famyljebedriuwde pleatsjes wêrfan de wrâld om dizze frucht hinne draait, wylst in ierderich kleurpalet de natuerlike oarsprong fan it produkt beklammet en sa in gearhingjend ferpakkingssysteem foarmet.

De Erkenning

Oer de A' Design Award yn Sulver

Grovehood Collective Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Grovehood Collective Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Grovehood Collective Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Ofmjittingen & Ferpakking: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Labels: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Produksjetechnology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Untwerpútdaging: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Undersyk: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Ynspiraasje: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Projektdoer: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operaasjestreamferrin: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.