Xijiu Matured Liquor Drankferpakking troch Chengdu Times Fashion Art Design Co., Ltd

Xijiu Matured Liquor Drankferpakking troch Chengdu Times Fashion Art Design Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Platina yn de kompetysje-kategory Ferpakkingsûntwerp.

PlatinaFerpakking· 2025

Xijiu Matured Liquor Drankferpakking

troch Chengdu Times Fashion Art Design Co., Ltd

Klant: Guizhou Xijiu Co..ltd

A' Design Award yn Platina Winner yn de kategory Ferpakking

1,199,187

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #163642

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Xijiu Matured Liquor Drankferpakking

Xijiu Matured Liquor is in ferpakkingsûntwerp foar in Sineeske dranksearje. De flesse hâldt it klassike tromsilhûet fan it merk en ferwiist nei de sirkelfoarm fan in stik dat yn it Palace Museum bewarre wurdt, in foarm dy't yn 'e tradisjonele Sineeske kultuer ferbûn is mei folsleinens en harmony. Leeftydsoantsjuttingen fan 15 en 30 jier binne mei laser gravearre as streamende linten. De dop brûkt in fjouwerkantige gelokbringende foarm en iepenet en slút soepel. Oan 'e binnenkant lit in orizjinele yllustraasje yn houtfikstyl it lânskip lâns de Chishui-rivier en de brou-yngrediïnten sjen. De bûtendoaze is maklik te dragen en op te slaan.

De Erkenning

Oer de A' Design Award yn Platina

Xijiu Matured Liquor Drankferpakking is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Xijiu Matured Liquor Drankferpakking lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Xijiu Matured Liquor Drankferpakking is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Ofmjittingen & Ferpakking: 150mm*50mm*180mm
Labels: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Produksjetechnology: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Untwerpútdaging: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Undersyk: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Ynspiraasje: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Projektdoer: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Operaasjestreamferrin: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Teamleden: Xiaohu Feng
Xian Huo
Lei Wang