Chilled Milk Ferpakking troch Kazuo Fukushima and Aya Tanaka

Chilled Milk Ferpakking troch Kazuo Fukushima and Aya Tanaka is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Chilled Milk Ferpakking

troch Kazuo Fukushima and Aya Tanaka

Klant: Meiji China Investment Co.,Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

16,322

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159679

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Chilled Milk Ferpakking

Rjochte op jonge Sineeske froulju, is in premium ierdbeimelk ynspirearre troch Japanske resepten lansearre om nostalgy op te roppen. Makke mei 50% rauwe molke, biedt it in perfekt lykwicht fan swiete en soerte foar dyjingen fan 20-39 jier. It produkt hat stylfolle, draachbere ferpakking dy't gebrûk makket fan Japansk merkfertrouwen. It ûntwerp, mei in wite eftergrûn en realistyske ierdbei-yllustraasjes, hat as doel in serene ierdbeifjildûnderfining te leverjen, dy't ferskens en lúkse útdrukt.

De Erkenning

Oer de A' Design Award yn Brûns

Chilled Milk Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Chilled Milk Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Chilled Milk Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Ofmjittingen & Ferpakking: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Labels: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Produksjetechnology: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Untwerpútdaging: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Undersyk: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ynspiraasje: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Projektdoer: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Operaasjestreamferrin: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patinten: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Teamleden: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Ofbyldingskrediten: Photographer: Zhu Jie