Arts Fund Fisuele Identiteit troch Zeyu Wu

Arts Fund Fisuele Identiteit troch Zeyu Wu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2024

Arts Fund Fisuele Identiteit

troch Zeyu Wu

Klant: Yilin Wang

A' Design Award yn Sulver Winner yn de kategory Grafysk

94,979

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #157359

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Arts Fund Fisuele Identiteit

Arts Fund is in fisueel identiteitssysteem dat makke is foar in oplieding foar talint yn karakterûntwerp. It ûntwerp kombinearret de letters CUZ mei tradisjonele motiven út 'e Sineeske opera. Sineeske eleminten wurde tegearre mei Latynske letters pleatst om de kulturele útwikseling tusken East en West út te drukken. It algemiene ramt folget de Switserske ynternasjonalistyske styl, dy't dêrnei trochbrutsen wurdt troch de CUZ-letterfoarmen, wat in foarm jout dy't sawol funksjoneel as postmodern is. It systeem wurdt tapast op posters, flyers, útnûgings en banners. It doel is om de Sineeske operakultuer te dielen mei in jonger publyk.

De Erkenning

Oer de A' Design Award yn Sulver

Arts Fund Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Arts Fund Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Arts Fund Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Ofmjittingen & Ferpakking: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Labels: regional culture，Tangible cultural heritage，Graphic design
Produksjetechnology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Untwerpútdaging: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Undersyk: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Ynspiraasje: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Projektdoer: The project started in Hangzhou in February 2023 and will end in October 2023.
Operaasjestreamferrin: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Teamleden: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu