Challenger Ferpakking foar Alkoholyske Dranken troch Yao Wu

Challenger Ferpakking foar Alkoholyske Dranken troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2024

Challenger Ferpakking foar Alkoholyske Dranken

troch Yao Wu

Klant: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

43,796

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #155598

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Challenger Ferpakking foar Alkoholyske Dranken

Challenger is in ferpakkingsûntwerp foar in pear fleskes sterke drank. It ûntwerp is basearre op twa klassike Sineeske mytologyske ferhalen, Nezha yn it Draakpaleis en Wukong yn it Himelske Paleis, en bringt in geast fan doarst om út te daagjen oer. De flessen binne oranje en blau en drage tematyske yllustraasjes. De doaze is donkerblau mei gouden rânen, en eleminten dy't Wukong en Nezha fertsjintwurdigje binne op de foarkant printe mei reliëf en goudstimpeling. De doaze iepenet as in dûbele doar ûnder in skeane hoeke fan 60 graden en stiet dan rjochtop op in flak oerflak.

De Erkenning

Oer de A' Design Award yn Sulver

Challenger Ferpakking foar Alkoholyske Dranken is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Challenger Ferpakking foar Alkoholyske Dranken wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Challenger Ferpakking foar Alkoholyske Dranken is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Ofmjittingen & Ferpakking: Packaging box 30cm*12cm*22cm.
Labels: Challenger, Package design, Chinese Mythology, Chinese spirits
Produksjetechnology: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Untwerpútdaging: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Undersyk: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Ynspiraasje: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Projektdoer: The project began in May 2022 in Beijing and was completed in July 2022.
Operaasjestreamferrin: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Teamleden: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao