The Wine Bag Ferpakking troch Antonia Skaraki

The Wine Bag Ferpakking troch Antonia Skaraki is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

The Wine Bag Ferpakking

troch Antonia Skaraki

Klant: The Wine Bag

A' Design Award yn Brûns Winner yn de kategory Ferpakking

18,380

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152156

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Wine Bag Ferpakking

Eksklusyf makke foar Lidl, as in Kryst Limited Edition, hat AS de ferpakking ûntwikkele foar 1,5 liter boxwyn heal-droech, foar de klant The Wine Barrel. De kontener is ûntworpen om te lykjen op in hântas, mei tafoegjen fan gouden eleminten om in feestlike sfear op te roppen en in gefoel fan lúkse te jaan. De yntegraasjse fan lêren tekstuer ferhege it uterlik en joech it in realistysk en djoer gefoel. Om de transformaasje te foltôgjen waard in read koartsje taheakke as riem, wat autentisiteit joech oan it ûntwerp fan de tas.

De Erkenning

Oer de A' Design Award yn Brûns

The Wine Bag Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan The Wine Bag Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. The Wine Bag Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Ofmjittingen & Ferpakking: Paper Box Width 250mm x Depth 100mm x Height 185mm
Labels: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Produksjetechnology: The package is a bag in box for wine. The outside is paperback.
Untwerpútdaging: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Undersyk: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Ynspiraasje: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Projektdoer: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operaasjestreamferrin: Product was distributed in all Lidl supermarkets throughout Greece.
Teamleden: creative director: Antonia Skaraki and art director: Andreas Deskas