Chilled Milk Carton troch Kazuo Fukushima and Haruka Takeuchi

Chilled Milk Carton troch Kazuo Fukushima and Haruka Takeuchi is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2023

Chilled Milk Carton

troch Kazuo Fukushima and Haruka Takeuchi

Klant: Meiji China Investment Co.,Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

17,340

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150429

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Chilled Milk Carton

Lekkere farske molke kin allinnich fersoarge wurde troch kij opfoege yn in goede omjouwing. En kij binne fergees tagong ta mingde rantsoen befetsje goed lykwichtige fiedingsstoffen. Ynspiraasje is de hege kwaliteit kij fan dit produkt. De hege kwaliteit wurdt útdrukt yn gouden kleurprintsje, en de mei de hân tekene yllustraasjes uterje de lekker fan 'e natuer. Dêrnjonken drukt it gers yn de bek fan de ko it goede fokmiljeu út. De gouden ko mark is in symboal fan dit produkt. En it is geskikt foar de Sineeske merk.

De Erkenning

Oer de A' Design Award yn Izer

Chilled Milk Carton is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Chilled Milk Carton wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Chilled Milk Carton wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Ofmjittingen & Ferpakking: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Labels: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Produksjetechnology: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Untwerpútdaging: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Undersyk: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ynspiraasje: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Projektdoer: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Operaasjestreamferrin: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patinten: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Teamleden: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Ofbyldingskrediten: Photographer: Zhu Jie