Waaron Kuu's Branding Design troch Shawn Goh Chin Siang

Waaron Kuu's Branding Design troch Shawn Goh Chin Siang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Waaron Kuu's Branding Design

troch Shawn Goh Chin Siang

Klant: Hai Soon Leong Sdn.Bhd

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,375

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149135

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Waaron Kuu's Branding Design

Waaron Kuu & # 039;s is in restaurant dat fertsjintwurdiget de seis grutte etnyske kultueren fan Maleizje. Om markearje de algemiene skientme fan it merk, It team brûkt djip pears te beklamje elk kultureel karakter en tafoege tradisjonele spultsjes en ynstruminten. Se brûkten ek ferskate lokale eleminten om de yllustraasjes te fersierjen, pleatst yn ferskate hoeken fan it restaurant en op kommen en ferpakking. It ûntwerp presintearret net allinich de seis grutte etnyske kultueren fan Maleizje, mar makket ek in unyk merkbyld foar it restaurant.

De Erkenning

Oer de A' Design Award yn Brûns

Waaron Kuu's Branding Design is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Waaron Kuu's Branding Design wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Waaron Kuu's Branding Design foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Ofmjittingen & Ferpakking: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Labels: Malaysia, Malaysia Food, Branding Design
Produksjetechnology: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Untwerpútdaging: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Undersyk: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Ynspiraasje: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Projektdoer: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Operaasjestreamferrin: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patinten: waaron kuns, 2023
Ofbyldingskrediten: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.