Shacheng Laojiao Ferpakking troch Wu Yao

Shacheng Laojiao Ferpakking troch Wu Yao is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Shacheng Laojiao Ferpakking

troch Wu Yao

Klant: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

15,478

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148928

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shacheng Laojiao Ferpakking

Mei deselde flessefoarm hat de flesse twa kleuren: ien read en ien giel. De natuerlike en ekologyske brouwjende skaaimerken fan Shacheng binne skildere op it fleske lichem. De grûnstoffen foar brouwen en it brouwproses binne sketst yn in wytgouden tried brûkt foar reade flessen. De ûnderste kleur fan it bûtenkast is giel en read. De giele ynspiraasje komt fan 'e giele glaze fan' e Yongzheng-perioade yn 'e Qing-dynasty en de reade ynspiraasje komt fan' e Langyao-read fan 'e Kangxi-perioade.

De Erkenning

Oer de A' Design Award yn Brûns

Shacheng Laojiao Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Shacheng Laojiao Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Shacheng Laojiao Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Ofmjittingen & Ferpakking: 320mm x 285mm x 110mm
Labels: Packaging,Gift box，wine，Shacking,Old Cellar
Produksjetechnology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Untwerpútdaging: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Undersyk: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Ynspiraasje: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Projektdoer: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operaasjestreamferrin: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Teamleden: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao