Black Beans Branding troch Deborah Avila

Black Beans Branding troch Deborah Avila is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2023

Black Beans Branding

troch Deborah Avila

Klant: Black Beans

A' Design Award yn Sulver Winner yn de kategory Grafysk

38,917

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148476

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Black Beans Branding

Doe't twa priiswinnende marketingburo's besleaten om te fusearjen yn ien, waard Black Beans makke om krêften te gearwurkjen yn it leverjen fan de bêste digitale marketing yn Sao Paulo. De útdaging wie it meitsjen fan in identiteit dy't oerienkomt mei in premium, elegant, modern logo dat syn ferhege posysje yn 'e digitale merk ôfbyldet. De goedkarring fan it logo kaam direkt fan 'e direkteuren fan' e buro, wêrtroch it merk fuortendaliks yn gebrûk naam.

De Erkenning

Oer de A' Design Award yn Sulver

Black Beans Branding is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Black Beans Branding wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Black Beans Branding is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Ofmjittingen & Ferpakking: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Labels: Brand identity, Modern Design, Logo creation, Logo identity
Produksjetechnology: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Untwerpútdaging: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Undersyk: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Ynspiraasje: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Projektdoer: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Operaasjestreamferrin: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Teamleden: Art Director and Graphic Designer: Deborah Avila
Ofbyldingskrediten: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing