Bamboo Slips Drank troch Qianying Niu is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.
SulverFerpakking· 2023
Bamboo Slips Drank
troch Qianying Niu
Klant: Qianying Niu
A' Design Award yn Sulver Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #148369It Untwerp
Oer Bamboo Slips Drank
In Sineeske drankfleske-ûntwerp ynspireare troch âlde bamboe-slips brûkt by it dokumintearjen fan Sineeske kultuer en it Cang-Shan-drankdestillaasjeproses is ûntbleate. De swarte bûtenkant straalt suverens en djipte út, wylst in Sineesk gedicht snien op bamboe slips binnen addt raffinement. Alle brûkte materialen binne duorsum en werbrûkber, en presintearje in oplossing foar it recyclingdilemma yn 'e dranksektor. Dit ûntwerp kombinearret kalligrafy, bamboe-slips, en in yngewikkeld foarmige flesse om de lês- en drinkkultueren sintraal yn 'e Aziatyske maatskippij te herleven.
De Erkenning
Oer de A' Design Award yn Sulver
Bamboo Slips Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Bamboo Slips Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bamboo Slips Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
- Ofmjittingen & Ferpakking
- 150mm*120mm*300mm
- Labels
- Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
- Produksjetechnology
- This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
- Untwerpútdaging
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
- Undersyk
- This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
- Ynspiraasje
- This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Projektdoer
- The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
- Operaasjestreamferrin
- Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Ofbyldingskrediten
- Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
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