Luckin 2.0 Ferpakking foar Dripkofje troch Tiger Pan

Luckin 2.0 Ferpakking foar Dripkofje troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Luckin 2.0 Ferpakking foar Dripkofje

troch Tiger Pan

Klant: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

43,871

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148015

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Luckin 2.0 Ferpakking foar Dripkofje

Luckin 2.0 is in searje dripkofje-ferpakkingen makke foar fiif kofjefarianten. Elke doaze is yllustrearre mei de komôf fan de beannen, wêrûnder Afrika en Yunnan yn Sina. Lokale planten en bisten binne tekene om in natuerlik tafriel op te roppen. Fiif heldere kleurskema's ûnderskiede de farianten en helpe de doazen op te fallen op it winkelrek. De lay-out is direkt en ienfâldich, mei dúdlike produktynformaasje yn stee fan lange slogans. De doazen wurde produsearre mei fjouwerkleurendruk, matswarte hjitstimpeling en in matsulveren label.

De Erkenning

Oer de A' Design Award yn Sulver

Luckin 2.0 Ferpakking foar Dripkofje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Luckin 2.0 Ferpakking foar Dripkofje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Luckin 2.0 Ferpakking foar Dripkofje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Ofmjittingen & Ferpakking: Width 75mm x length 110mm x height 125mm
Labels: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Produksjetechnology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Untwerpútdaging: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Undersyk: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Ynspiraasje: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Projektdoer: The project lasts 2 months, designed in Shenzhen.
Operaasjestreamferrin: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patinten: Copyrights belongs to Tiger Pan
Teamleden: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Ofbyldingskrediten: Tiger Pan