Shguijiu Dian Baijiu-flesseferpakking troch Liang Chen

Shguijiu Dian Baijiu-flesseferpakking troch Liang Chen is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2023

Shguijiu Dian Baijiu-flesseferpakking

troch Liang Chen

Klant: Shanghai Guijiu Group Co., Limited.

A' Design Award yn Goud Winner yn de kategory Ferpakking

45,309

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142667

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shguijiu Dian Baijiu-flesseferpakking

Shguijiu Dian is in ferpakkingsûntwerp foar in heechweardige kado-Baijiu út Sjanghai. De foarm is ynspirearre troch de Shanghai Tower, it heechste gebou fan Sina. De kristallen flesse en de spegeleftige metalen dop lêze as ien foarm, mei spiraalfoarmige rûnings en in asymmetrysk profyl. De bûtendoaze is fersulvere en silindrysk, mei in ûnregelmjittich bûgd oerflak. De bûtendoaze mjit 110 mm yn trochsneed en 330 mm yn hichte, en de flesse mjit 80 mm yn trochsneed en 300 mm yn hichte. Beide dielen kinne bewarre en útstald wurde, wat ôffal ferminderet.

De Erkenning

Oer de A' Design Award yn Goud

Shguijiu Dian Baijiu-flesseferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Shguijiu Dian Baijiu-flesseferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shguijiu Dian Baijiu-flesseferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Ofmjittingen & Ferpakking: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Labels: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Produksjetechnology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Untwerpútdaging: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Undersyk: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Ynspiraasje: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Projektdoer: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operaasjestreamferrin: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Teamleden: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Ofbyldingskrediten: Creative Director: Chen Liang