Dragon Boat Festival Snackkado-doaze troch Yanhui Zhang

Dragon Boat Festival Snackkado-doaze troch Yanhui Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Dragon Boat Festival Snackkado-doaze

troch Yanhui Zhang

Klant: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,748

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142241

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dragon Boat Festival Snackkado-doaze

Boekstekst: Dragon Boat Festival is in snackkado-doaze makke foar in tradisjoneel Sineesk feest. It ûntwerp lit it grutte tafriel sjen fan in aloude keninklike fiering, tekene yn 'e styl fan tradisjonele folksprinten op hout. De doaze is makke mei yndustriële platemakkerij en bedekt mei himelsblau stof. Gouden linen jouwe de details fan it byld oan, en in gouden metalen plaat is midden op gouden papier pleatst. De doaze giet iepen yn twa tsjinoerstelde rjochtingen. Seis lange doaskes wurde binnen op twa lagen holden en kinne oaninoar keppele wurde ta ien rôl, of apart toand wurde.

De Erkenning

Oer de A' Design Award yn Brûns

Dragon Boat Festival Snackkado-doaze is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Dragon Boat Festival Snackkado-doaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Dragon Boat Festival Snackkado-doaze foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Ofmjittingen & Ferpakking: Box size: 400mm long, 293mm wide, 153mm high
Labels: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Produksjetechnology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Untwerpútdaging: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Undersyk: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Ynspiraasje: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Projektdoer: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operaasjestreamferrin: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Teamleden: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Ofbyldingskrediten: Li An