Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank troch Jinhui Liang, Keyong Dong and Rui Wu

Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank troch Jinhui Liang, Keyong Dong and Rui Wu is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank

troch Jinhui Liang, Keyong Dong and Rui Wu

Klant: Anhui Gujing Distillery Co. Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

31,007

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142192

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank

Gu30 is in flesse ûntwurpen foar baijiu, in tradisjonele Sineeske sterke drank. It ûntwerp set de Nianfenyuanjiang-produktline fuort en hâldt de fêststelde flessefoarm en it draakmotyf oan. De flesse is makke mei sarin, in helder en trochsichtich materiaal, sadat de úthoude draaktekstuer dúdliker sichtber is en de floeistof deryn makliker te sjen is. Glês, plestik, akryl en papier wurde brûkt yn 'e ferpakking. Keizerlike eleminten roppe de lange brouwerskiednis fan 'e distillearderij op. It ûntwerp hat as doel it produkt yn it premiumsegmint fan 'e baijiumerk te pleatsen.

De Erkenning

Oer de A' Design Award yn Sulver

Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nianfenyuanjiang Gu3o Ferpakking foar Alkoholyske Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Ofmjittingen & Ferpakking: Width 15.4cm x Depth12cm x Height 28.5cm
Labels: Baijiu, spirit, packaging
Produksjetechnology: glass, plastic, acrylic, paper
Untwerpútdaging: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Undersyk: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Ynspiraasje: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Projektdoer: from 2021 to 2022, Bozhou City, Anhui Province, China
Operaasjestreamferrin: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Teamleden: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu