Biblioteche di Roma Merkidentiteit troch Ragu Communication

Biblioteche di Roma Merkidentiteit troch Ragu Communication is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

GoudGrafysk· 2022

Biblioteche di Roma Merkidentiteit

troch Ragu Communication

Klant: Sistema Biblioteche di Roma

A' Design Award yn Goud Winner yn de kategory Grafysk

95,370

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #140666

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Biblioteche di Roma Merkidentiteit

Biblioteche di Roma is in merkidentiteit ûntwikkele foar it iepenbiere biblioteeknetwurk fan de stêd Rome. De identiteit markearret it fiifentweintichjierrich bestean fan it biblioteeksysteem en is bedoeld om ynnovaasje en tagonklikens út te drukken. It histoaryske logo liet in sletten boek sjen dat op 'e side lei. It nije symboal toant in iepen boek dat ek lêzen wurde kin as de earste letter fan de namme. It grafyske teken is skjin en essinsjeel. De identiteit wurdt tapast op it briefpapiersysteem, digitale kontaktpunten, reklame, bûtenmedia en bewegwizering.

De Erkenning

Oer de A' Design Award yn Goud

Biblioteche di Roma Merkidentiteit is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Biblioteche di Roma Merkidentiteit wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Biblioteche di Roma Merkidentiteit makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Ofmjittingen & Ferpakking: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Labels: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Produksjetechnology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Untwerpútdaging: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ynspiraasje: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Projektdoer: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operaasjestreamferrin: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patinten: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Teamleden: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Ofbyldingskrediten: Ragu Communication