Transam Carriers Merkidentiteit troch Maksim Zinchuk

Transam Carriers Merkidentiteit troch Maksim Zinchuk is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

Transam Carriers Merkidentiteit

troch Maksim Zinchuk

Klant: NUMZ Graphics

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,396

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139409

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Transam Carriers Merkidentiteit

Transam Carriers is in merkidentiteit dy't ûntwikkele is foar in oanbieder fan transport en logistyk basearre yn Toronto, Kanada. De identiteit is opboud om de Zubr hinne, of de Jeropeeske Bizon, in bist út East-Jeropa dat unyk wêzen en krêft symbolisearret. De kop fan it bist is ynpast yn in trijehoek, en in skean spesjaal ûntworpen lettertype jout it logo in dynamysk útstrieling. Giel en swart binne de twa haadkleuren. De stylistyk wurdt tapast op bedriuwstrucks, de webside, sosjale media, kantoarartikels, advertinsjes en promoasjeprodukten. Giele trijehoeken yn de grafyske eleminten meitsje it merk werkenber binnen de sektor.

De Erkenning

Oer de A' Design Award yn Brûns

Transam Carriers Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Transam Carriers Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Transam Carriers Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Ofmjittingen & Ferpakking: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Labels: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Produksjetechnology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Untwerpútdaging: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Undersyk: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Ynspiraasje: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Projektdoer: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operaasjestreamferrin: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Teamleden: Designer: Maksim Zinchuk
Ofbyldingskrediten: Maxim Zinchuk, NUMZ Graphics