BTY Brand Identity Logo en Tapassingen troch Etude Digital is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2022

BTY Brand Identity Logo en Tapassingen

troch Etude Digital

Klant: BTY Group

A' Design Award yn Brûns Winner yn de kategory Grafysk

23,939

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #138763

No ûntdekke Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer BTY Brand Identity Logo en Tapassingen

BTY Brand Identity is in logo- en tapassingsprogramma dat ûntwikkele is foar BTY Group. It logomerk is in analytyske en wiskundige ynterpretaasje fan it stuit wêrop in gennaker seil ûntplooid wurdt. It ûntwerp ferwiist ek nei de fernijing dy't it gennakerseil brocht hat yn seilbootrases. It merk stiet foar in takomst wêryn minsken de technology liede. Mear as 300 potleadsketsen gongen foarôf oan de ferfijning yn digitale media, oant de bedoelde geometry berikt waard. Swart is de haadkleur, oanfolle mei felle kleuren. De swart-wyt foarm makket maklike reproduksje op ferskate materialen mooglik.

De Erkenning

Oer de A' Design Award yn Brûns

BTY Brand Identity Logo en Tapassingen is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan BTY Brand Identity Logo en Tapassingen wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. BTY Brand Identity Logo en Tapassingen foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Ofmjittingen & Ferpakking: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Labels: logo, brand identity, logomark, symbol, graphics, layout
Produksjetechnology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Untwerpútdaging: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Undersyk: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Ynspiraasje: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Projektdoer: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operaasjestreamferrin: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Teamleden: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer