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The Taoscan Ierske Whiskyferpakking troch Tiago Russo

The Taoscan Ierske Whiskyferpakking troch Tiago Russo is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.


GoudFerpakking· 2022

The Taoscan Ierske Whiskyferpakking

troch Tiago Russo

Klant: The Craft Irish Whiskey Co.

A' Design Award yn Goud Winner yn de kategory Ferpakking

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It Untwerp

Oer The Taoscan Ierske Whiskyferpakking

Om út 'e kliber te stean moatte jo bûtengewoan wêze. En The Taoscan is gjin gewoan produkt: der is gjin whisky op ierde lykas it. Ûntwurpen foar de moaiste plakken, stelle it fuotljocht op 'e bar. De tribune en aksessoires binne ûntworpen om de perfekte whisky-tsjinst oan te bieden: syn iepen, 360-graden-ûntwerp lit it út elke hoeke besjoen wurde, en oergeunst fan elkenien yn 'e bar ynsette. De walnoot stean, de detaillearre koperen stielen dy't liede ta in learen handgreep, de obsidiaan of de yngeand bewurke flesse en glêzen; elk diel fan The Tasocan is it hichtepunt fan treflik ûntwerp.

De Erkenning

Oer de A' Design Award yn Goud

The Taoscan Ierske Whiskyferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan The Taoscan Ierske Whiskyferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Taoscan Ierske Whiskyferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles.

Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery.
Ofmjittingen & Ferpakking
Display Case: 310W x 225D x 350H
The Serving Tray: 280W x 200D x 305H

The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.
Labels
Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product
Produksjetechnology
The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background.

The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details.
Untwerpútdaging
The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.
Undersyk
The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.
Ynspiraasje
Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle.

The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing.
Projektdoer
Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.
Operaasjestreamferrin
Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.
Teamleden
Tiago Russo
Katia Martins
Ofbyldingskrediten
All imagery copyrights "The Craft Irish Whiskey Co."

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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