Meandre Parfumflesse, Parfumferpakking troch Jiawei Wu

Meandre Parfumflesse, Parfumferpakking troch Jiawei Wu is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Meandre Parfumflesse, Parfumferpakking

troch Jiawei Wu

Klant: Jiawei Wu Design

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,852

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137809

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Meandre Parfumflesse, Parfumferpakking

Meandre is in flesse- en ferpakkingsûntwerp makke foar in natuerlik parfummerk. De namme komt fan in Frânsk wurd dat de bochten fan in rivier betsjut. It ûntwerp is bedoeld om in ûnderdompeljende ûnderfining te jaan fan it dwalen troch in bosk. De dop folget de foarm fan in bûgjende tûke, en de flesse is makke fan Noard-Amerikaanske notebeamhout, foarme troch in houtbûchproses. In ynformaasjekaartsje befettet in foto en in beskriuwing fan it Frânske plattelânsbosk dat de geur ynspireare. Allinnich natuerlike, houtige noaten binne brûkt yn de geur.

De Erkenning

Oer de A' Design Award yn Brûns

Meandre Parfumflesse, Parfumferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Meandre Parfumflesse, Parfumferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Meandre Parfumflesse, Parfumferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Ofmjittingen & Ferpakking: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Labels: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Produksjetechnology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Untwerpútdaging: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Undersyk: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Ynspiraasje: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Projektdoer: The project started in 2020 and finished in 2021.
Operaasjestreamferrin: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patinten: Jiawei Wu
Teamleden: Jiawei Wu
Ofbyldingskrediten: Design:Jiawei Wu
Photo Credits: Sonia Szostak