Can You See the Music Dynamyske Identiteit troch Brand Bar Communications is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.
SulverGrafysk· 2022
Can You See the Music Dynamyske Identiteit
troch Brand Bar Communications
Klant: Franz Liszt Chamber Orchestra
A' Design Award yn Sulver Winner yn de kategory Grafysk
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #137173It Untwerp
Oer Can You See the Music Dynamyske Identiteit
It wurk makke foar Franz Liszt Keamerorkest is in troch muzyk oandreaune dynamyske merkidentiteit dy't as doel hat it fisuele uterlik fan it orkest te herleven. De makkers dêrfan hawwe in alternative muzikale taal útfûn, wêrtroch elke melody kin wurde visualisearre binnen de set fan rjochtlinen definieare. De identiteit makket it mooglik foar elk lid fan it orkest om har eigen personaliseare logo te bouwen, relatearre oan har favorite stik fan it repertoire. Boppedat, troch in oanpast ûntwikkele logo-ûntwerpapplikaasje, koe sels it publyk in aktyf diel wurde fan it proses fan identiteitfernijing.
De Erkenning
Oer de A' Design Award yn Sulver
Can You See the Music Dynamyske Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Can You See the Music Dynamyske Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Can You See the Music Dynamyske Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Labels
- music-driven, dynamic, flexible, identity
- Produksjetechnology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Ynspiraasje
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Projektdoer
- The new identity was published in February, in Hungary.
- Teamleden
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
Sponsore
Ferkenne Fierder as Designers.org
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