Dragon Boat Festival Packaging Kadootsje troch ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Kadootsje troch ShenZhen XiShang Boutique Packing Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Dragon Boat Festival Packaging Kadootsje

troch ShenZhen XiShang Boutique Packing Co., Ltd

Klant: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

28,601

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134172

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dragon Boat Festival Packaging Kadootsje

Dragon Boat Festival Packaging is in kadootsje makke foar it Sineeske Drakeboatfestival. De bûtenkant is foarme as in draak, mei bijfoetblêden dy't it lichem omlynje en reidblêdnervearren dy't de skobben foarmje. De binnenkant lit twa draken sjen dy't zongzi fêsthâlde, in motyf dat yn de Sineeske kultuer dûbeld gelok betsjut. As it lid opheind wurdt, klappe de fjouwer siden fan 'e binnenkant troch de swiertekrêft iepen, as in opgeand gerdyn. De doaze is makke fan miljeufreonlik papier mei trijediminsjonaal papiersnijwurk en laachjes karton. It ûntwerp draacht winsken foar sûnens en gelok út.

De Erkenning

Oer de A' Design Award yn Sulver

Dragon Boat Festival Packaging Kadootsje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Dragon Boat Festival Packaging Kadootsje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Dragon Boat Festival Packaging Kadootsje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Ofmjittingen & Ferpakking: 475mm X 213mm X 130mm
Produksjetechnology: Eco-friendly paper and 3D paper carving techniques
Untwerpútdaging: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Undersyk: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Ynspiraasje: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Projektdoer: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operaasjestreamferrin: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Teamleden: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu