Small Satine Bernemolkferpakking troch Blackandgold Shanghai

Small Satine Bernemolkferpakking troch Blackandgold Shanghai is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Small Satine Bernemolkferpakking

troch Blackandgold Shanghai

Klant: Yili Group

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,714

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134149

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Small Satine Bernemolkferpakking

Small Satine is ferpakking foar in organysk molkprodukt foar bern. It ûntwerp set it Satine molkmerk fuort en behâldt syn logo en syn wite en griene kleuren. In personaazje mei de namme Small Satine ferskynt op it foarpaniel, rêstend op it gers neist in keal. It efterpaniel toant in breed útsicht op de molkfeehâlderij, tekene yn in ljochte en ienfâldige styl. De produktnamme is set yn in lettertype dat past by bern, en fiedingsynformaasje wurdt dúdlik presintearre foar de âlden. De binnenferpakking is in papieren karton.

De Erkenning

Oer de A' Design Award yn Brûns

Small Satine Bernemolkferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Small Satine Bernemolkferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Small Satine Bernemolkferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Ofmjittingen & Ferpakking: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Labels: Packaging, milk, kid, China, organic
Produksjetechnology: Inner pack: Tetra Pack
Box: paper
Untwerpútdaging: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Undersyk: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Ynspiraasje: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Projektdoer: The project started in Feb, 2021 and the product is launched in June, 2021.
Operaasjestreamferrin: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patinten: All photos credits to blackandgold Shanghai, 2022.
Teamleden: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG