Idun Red Heart Appelsop troch Evan Chen is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Idun Red Heart Appelsop

troch Evan Chen

Klant: Lascaux Design Institute Inc.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

28,467

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #133212

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Idun Red Heart Appelsop

De goadinne fan 'e jeugd dy't de gouden appel regearret: Idun. It haadbyld bringt earbetoan oan de keunstner John Bauer, ekstrakt Idun en feroaret it opnij om de prachtige omjouwing foar appelkwekerij op te nimmen. De apels yn 'e hân fan' e goadinne binne útholden op it flessetiket om it reade appelsap ûnder it etiket te iepenbierjen, wat de natuerlike eigenskippen fan 'e appels útdrukt. Trije fan 'e apels wurde behannele mei in gouden stampingsproses om de trije gouden apels oer te bringen fan' e goadinne fan 'e jeugd om yn sap te squeeze.

De Erkenning

Oer de A' Design Award yn Sulver

Idun Red Heart Appelsop is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Idun Red Heart Appelsop wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Idun Red Heart Appelsop is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Ofmjittingen & Ferpakking: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Labels: logo，packaging，illustrations，graphics
Produksjetechnology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Untwerpútdaging: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Undersyk: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Ynspiraasje: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Projektdoer: This project was completed in Suzhou in November 2021.
Operaasjestreamferrin: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Teamleden: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang