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Kerloso Wine Wynferpakking troch Langcer Lee

Kerloso Wine Wynferpakking troch Langcer Lee is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.


GoudFerpakking· 2022

Kerloso Wine Wynferpakking

troch Langcer Lee

Klant: Litete Brand Design

A' Design Award yn Goud Winner yn de kategory Ferpakking

59,935

Kleuren

It Untwerp

Oer Kerloso Wine Wynferpakking

Kerloso Wine is in ferpakkingsûntwerp foar in reade wyn út Sily. It etiket toant it tafriel dat seelju seagen doe't se foar it earst oan lân giene op Peaskeeilân, mei stiennen bylden, in fulkaan, blommen, in hart en fûgels. De flesse is omwuolle mei natuerlik imitaasje-rispapier, bûn mei in strietou en fersierd mei in stikje natuerlike blaustien, itselde materiaal as de Moai-bylden. De boppekant fan it papier is brând mei echt fjoer, sadat elts spoar unyk is. Ferskillende kleuren jouwe ferskillende druvesoarten oan. De omwuolle flesse is sa'n 35 sintimeter heech.

De Erkenning

Oer de A' Design Award yn Goud

Kerloso Wine Wynferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Kerloso Wine Wynferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kerloso Wine Wynferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Ofmjittingen & Ferpakking
The height of the bottle after wrapping paper is about 35cm
Labels
Wine,packaging,Moai,Origina,paper
Produksjetechnology
The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Untwerpútdaging
The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Undersyk
The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Ynspiraasje
Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Projektdoer
The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operaasjestreamferrin
The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patinten
Copyrights belong to Langcer Lee, 2021.
Teamleden
Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Ofbyldingskrediten
Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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