Cala di Seta Wynetiketten troch Giovanni Murgia

Cala di Seta Wynetiketten troch Giovanni Murgia is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Cala di Seta Wynetiketten

troch Giovanni Murgia

Klant: Cantina di Calasetta - Cala di Seta

A' Design Award yn Brûns Winner yn de kategory Ferpakking

24,433

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #127081

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cala di Seta Wynetiketten

It projekt foar ferpakkingsûntwerp fertsjintwurdiget winen as unike en identifisearjende eleminten, keppele oan it plak dêr't se berne binne, mar tsjinoer de wrâld. It berop is dat fan jonge, kleurige en maklik te ynterpretearjende winen, rjochte op in ûntspannen doel, mar op syk nei kwaliteitsprodukten. Om dizze reden wurdt it ûntwerp karakterisearre troch in kleurich, minimal en ferfine uterlik wêryn it ûntwerp fan 'e fjoertoer opfalt, makke mei ienfâldige, mar krêftige grafiken en fersierd mei kleurde metalen platen en it trijediminsjonale effekt fan it braille-reliëf dat simulearret de see.

De Erkenning

Oer de A' Design Award yn Brûns

Cala di Seta Wynetiketten is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Cala di Seta Wynetiketten wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Cala di Seta Wynetiketten foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Ofmjittingen & Ferpakking: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Labels: wine, carignano, label, sardinia, italy, minimalism
Produksjetechnology: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Untwerpútdaging: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Undersyk: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Ynspiraasje: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Projektdoer: The project started in February 2021 in Sassari anche finished in April 2021.
Operaasjestreamferrin: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Teamleden: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Ofbyldingskrediten: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene