Sienna Monroe Kosmetikaferpakking troch Ricci Williams

Sienna Monroe Kosmetikaferpakking troch Ricci Williams is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Sienna Monroe Kosmetikaferpakking

troch Ricci Williams

Klant: Summerhouse Collective

A' Design Award yn Brûns Winner yn de kategory Ferpakking

17,519

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #124404

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sienna Monroe Kosmetikaferpakking

Sienna Monroe is de merkidentiteit en ferpakking foar in plantaardige, bistfrije kosmetikalinen. De kadoseal tsjinnet ek as ferstjoerdoaze foar online bestellingen, wat ôffal fermindert. De doaze is makke fan resykle, net-coated komposteerber karton, printe mei plantaardige ynkten. De flessen binne fan glês, in materiaal dat hieltyd opnij resyklearre wurde kin, en de labels brûke papier fan konsuminte-ôffal. In natuerlik printe patroan makket de stoere typografy sêfter. De ferpakking is bedoeld om bewarre en opnij brûkt te wurden neidat it produkt op is.

De Erkenning

Oer de A' Design Award yn Brûns

Sienna Monroe Kosmetikaferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sienna Monroe Kosmetikaferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sienna Monroe Kosmetikaferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Ofmjittingen & Ferpakking: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Labels: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Produksjetechnology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Untwerpútdaging: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Undersyk: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Ynspiraasje: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Projektdoer: The project was completed in Los Angeles during the summer of 2020.
Operaasjestreamferrin: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.