Mazurro Kofjeferpakking troch 19 Poludnik Agencja Reklamowa

Mazurro Kofjeferpakking troch 19 Poludnik Agencja Reklamowa is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Mazurro Kofjeferpakking

troch 19 Poludnik Agencja Reklamowa

Klant: Mazurro

A' Design Award yn Izer Winner yn de kategory Ferpakking

11,918

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #124176

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mazurro Kofjeferpakking

Mazurro is in ferpakkingsûntwerp foar kofje. It ûntwerp is basearre op in kenmerkjend grafysk patroan boud op de letter M. It patroan jout de kofjesekken in sterke en dominante útstrieling. De minimalistyske geometryske foarm en de sterke kontrasten helpe de sekken opfalle op winkelrekken. It patroan is ynspirearre troch it wurk fan Josef Hoffmann, in oprjochter fan de Wiener Werkstätte, waans ienfâldige foarmen it iere modernisme beynfloede hawwe. De sekken binne printe mei flexografyske druk. Der wurde trije smaken oanbean, eltsenien mei in oare kleur en in wite ûnderdruk dy't in metalen effekt kreëarret yn selektearre gebieten.

De Erkenning

Oer de A' Design Award yn Izer

Mazurro Kofjeferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mazurro Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mazurro Kofjeferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Ofmjittingen & Ferpakking: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Labels: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Produksjetechnology: The packaging design was printed on flexographic printer.
Untwerpútdaging: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Undersyk: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ynspiraasje: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Projektdoer: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operaasjestreamferrin: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patinten: Not applicable.
Teamleden: Paweł Mikołajec
Dawid Koruszowic
Ofbyldingskrediten: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020