Benin Branding, Fisuele Identiteit troch Anja Zambelli Colak

Benin Branding, Fisuele Identiteit troch Anja Zambelli Colak is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Benin Branding, Fisuele Identiteit

troch Anja Zambelli Colak

Klant: Zambelli Brand Design

A' Design Award yn Izer Winner yn de kategory Grafysk

14,744

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120478

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Benin Branding, Fisuele Identiteit

Benin is in merkidentiteit dy't makke is foar in famyljebedriuw yn kofje mei mear as 30 jier ûnderfining. De identiteit stipet de útwreiding fan it kofjesaak-bedriuw nei in franchise-model. In laitsjend Cherub-ikoan tsjinnet as it sintrale symboal, ferwizend nei de Renêssânse en nei Itaalje, it thúslân fan premium kofje. Felle roze, blauwe, giele en reade tinten en in tekstuer fan ingelike wolken drage in fleurige stemming út. To-go-bekers en papieren tassen wurde printe op natuerlik papier mei CMYK offset, wylst metalen blikken de kwaliteit fan de kofje behâlde.

De Erkenning

Oer de A' Design Award yn Izer

Benin Branding, Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Benin Branding, Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Benin Branding, Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Ofmjittingen & Ferpakking: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Labels: Branding, visual identity, franchise, coffee shop, packaging
Produksjetechnology: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Untwerpútdaging: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Undersyk: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Ynspiraasje: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Projektdoer: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Operaasjestreamferrin: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Teamleden: Anja Zambelli Čolak