Ben Su Restaurantmerkidentiteit troch Chao Feng

Ben Su Restaurantmerkidentiteit troch Chao Feng is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Ben Su Restaurantmerkidentiteit

troch Chao Feng

Klant: MET Creative Brand

A' Design Award yn Brûns Winner yn de kategory Grafysk

8,377

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120278

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ben Su Restaurantmerkidentiteit

Ben Su is in merkidentiteit ûntwikkele foar in restaurant spesjalisearre yn soerkoal mei fisk. De identiteit is opbout op it kearnproduktkenmerk fan immaterieel kultureel erfgoed soerkoal, dat mei de hân makke en 280 dagen ynmakke wurdt sûnder konservearingsmiddels. It haadposter presintearret dizze produktfoardielen yn in direkte fisuele foarm, mei sêfte rûningen en sterk kleurekontrast foar hege werkenberens. It restaurant hat in oerflak fan 260 kwadraatmeter en omfettet in soerkoal-útstallingsgebiet by de yngong. Sênes en attributen ferbine de fisuele identiteit mei de ynterieurromte.

De Erkenning

Oer de A' Design Award yn Brûns

Ben Su Restaurantmerkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ben Su Restaurantmerkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ben Su Restaurantmerkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Ofmjittingen & Ferpakking: The project covers a total of 260 square meters.
Labels: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Produksjetechnology: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Untwerpútdaging: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Undersyk: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Ynspiraasje: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Projektdoer: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Operaasjestreamferrin: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patinten: Copyrights belong to Pushui Zhang, 2020.
Teamleden: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Ofbyldingskrediten: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.