Let Parents Stay Lettertype troch Yu Chen

Let Parents Stay Lettertype troch Yu Chen is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Let Parents Stay Lettertype

troch Yu Chen

Klant: Hubei University of Technology

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,873

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119882

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Let Parents Stay Lettertype

Let Parents Stay is in lettertype basearre op tradisjoneel Han-boarduerwurk, makke om in earm doarp te stypjen. Jinling Village is de wenplak fan mear as twatûzen bern dy't efterbleaun binne troch wurkjende âlden, en in protte bewenners binne betûft yn Han-boarduerwurk. Pleatslike boarduerprodukten ferkochten min, om't de patroanen yn hûndert jier amper feroare wiene. Klassike boarduerelemminten waarden abstrahearre en opnij gearstald ta moderne lettertypefoarmen, dy't pleatslike boarduersters mei de hân stikje. It doel is om ynkommen te generearjen en it ambacht troch te jaan yn in moderne fisuele taal.

De Erkenning

Oer de A' Design Award yn Brûns

Let Parents Stay Lettertype is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Let Parents Stay Lettertype wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Let Parents Stay Lettertype foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Ofmjittingen & Ferpakking: Han Embroidery
Labels: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Produksjetechnology: Han Embroidery
Untwerpútdaging: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Undersyk: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Ynspiraasje: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patinten: Yu Chen
Teamleden: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Ofbyldingskrediten: Yu Chen