Mingluye Alkoholyske Drankferpakking troch Wen Liu, Bo Zheng and Weijie Kang

Mingluye Alkoholyske Drankferpakking troch Wen Liu, Bo Zheng and Weijie Kang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Mingluye Alkoholyske Drankferpakking

troch Wen Liu, Bo Zheng and Weijie Kang

Klant: Anhui Mingguang Liquor Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

19,550

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119677

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Mingluye Alkoholyske Drankferpakking

Mingluye is in ferpakkingsûntwerp foar in baijiu, in tradisjonele Sineeske sterke drank dy't foaral makke wurdt fan mungbeanen. De flesfoarm is ynspirearre troch de mungbean, dy't ek brûkt wurdt as Sineesk medisinaal materiaal. Wite fertikale streken op de flesse ferwize nei de kym fan de bean en ferwize nei nij libben. It flesslichem is reliëfprinte mei patroanen fan mungbeanblêden, stâlen en fruchten, en de dop hat in natuerlike ierdske tekstuer. De bûtenste doaze is makke fan spesjaal papier mei brûnzjen en reliëfprinten. De ferpakking is ienfâldich hâlden om it gebrûk fan materialen te beheinen.

De Erkenning

Oer de A' Design Award yn Brûns

Mingluye Alkoholyske Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mingluye Alkoholyske Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mingluye Alkoholyske Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Ofmjittingen & Ferpakking: 130mm*100mm*280mm
Labels: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Produksjetechnology: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Untwerpútdaging: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Undersyk: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Ynspiraasje: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Projektdoer: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Operaasjestreamferrin: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Teamleden: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang