Liu Fangling Ynmakke Radyskes Ferpakking troch Pufine Advertising Ltd. Co.

Liu Fangling Ynmakke Radyskes Ferpakking troch Pufine Advertising Ltd. Co. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Liu Fangling Ynmakke Radyskes Ferpakking

troch Pufine Advertising Ltd. Co.

Klant: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

15,206

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111775

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Liu Fangling Ynmakke Radyskes Ferpakking

Liu Fangling is in ferpakkingsûntwerp fan in kadoseal foar ynmakke radyskes. De bûtenferpakking is yllustrearre mei in taseningtekening fan in mem en dochter dy't radyskes plantsje yn de bergen, in ferhaal dat it produkt keppelt oan de minsken dy't it meitsje. De binnenferpakking hat de foarm fan in radys, wat it momint oproppet wêrop in radys út de grûn lutsen wurdt. De bûtenferpakking is makke fan papier, sadat it recycled wurde kin en op natuerlike wize ôfbrekt. Elke porsje is fersegele yn in licht aluminiumfolje-kontener dy't hygienysk en maklik om te ferfieren is. Nei gebrûk kin de radysfoarmige seal lytse foarwerpen bewarje.

De Erkenning

Oer de A' Design Award yn Izer

Liu Fangling Ynmakke Radyskes Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Liu Fangling Ynmakke Radyskes Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Liu Fangling Ynmakke Radyskes Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Ofmjittingen & Ferpakking: 100 mlx6 pot; Outer box size: 350X140X65mm
Labels: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Produksjetechnology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Untwerpútdaging: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Undersyk: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Ynspiraasje: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Projektdoer: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operaasjestreamferrin: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Teamleden: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai