Lazarus Effekt Kampanje-yllustraasjes troch Lara Wilkin

Lazarus Effekt Kampanje-yllustraasjes troch Lara Wilkin is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Lazarus Effekt Kampanje-yllustraasjes

troch Lara Wilkin

Klant: Lara Wilkin

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,849

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111279

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Lazarus Effekt Kampanje-yllustraasjes

Lazarus Effekt is in searje kampanje-yllustraasjes makke foar in cross-mediale bewustwordingskampanje oer it Lazarus-effekt. It Lazarus-effekt, in term betocht troch paleontolooch David Jablonski, beskriuwt de weromfining fan in libbensfoarm dy't eartiids as ferlern of útstoarn beskôge waard. De yllustraasjes toane planten en dieren dy't opnij fûn binne. Elke figuer is tekene as in swart-wite fektorgrafyk en sit fol mei details, sadat sjoggers by langer besjen mear ûntdekke kinne. De grutte printen tsjinje as in fisuele kaai dy't posters, flyers, banners en ynformaasjegrafiken mei-inoar ferbynt.

De Erkenning

Oer de A' Design Award yn Brûns

Lazarus Effekt Kampanje-yllustraasjes is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lazarus Effekt Kampanje-yllustraasjes wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lazarus Effekt Kampanje-yllustraasjes foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Ofmjittingen & Ferpakking: main illustration 32000 mm / 23428 mm
Labels: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Produksjetechnology: Drawn layout and adobe illustrator vectors
Untwerpútdaging: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Undersyk: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Ynspiraasje: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Projektdoer: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operaasjestreamferrin: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Teamleden: Lara Wilkin
Ofbyldingskrediten: Lara Wilkin