WeAre4810 Merk Indentity troch Laura Ferrario

WeAre4810 Merk Indentity troch Laura Ferrario is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

WeAre4810 Merk Indentity

troch Laura Ferrario

Klant: Ferrariodesign

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,650

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109713

Tsjinsten ferkenne Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer WeAre4810 Merk Indentity

WeAre4810, WeAreFamily is it nije konsept dat wurdt brûkt om it merk opnij te lansearjen. It wurdt de kontener en symboal fan alle aktiviteiten fan 'e groep & # 039; It brûken fan tige eigentiidske en solide sifers bringt it gefoel fan wissichheid en eigentiids oer, om't de nûmers op har beurt konteners fan bylden wurde kinne. Fan ferhier nei winkeljen en oant de wiere nijichheid it iten. WeAreFood is de romte dêr't elke dei is ferdield yn 4 mominten; in konsept dat wurdt fersterke troch de klok waans earms binne in foarke en in leppel. In klok dy't út it grafyske eachpunt in miks is tusken hjoed, ferline en takomst.

De Erkenning

Oer de A' Design Award yn Brûns

WeAre4810 Merk Indentity is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan WeAre4810 Merk Indentity wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. WeAre4810 Merk Indentity foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Ofmjittingen & Ferpakking: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Labels: brand Identity, brad design, logo design, viusal identity
Produksjetechnology: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Untwerpútdaging: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Undersyk: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Ynspiraasje: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Projektdoer: The project started in January 2018 in Courmayeur and finished in February 202020
Operaasjestreamferrin: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Teamleden: Creative Director: Laura Ferrario
Copy: Chiara Villa
Ofbyldingskrediten: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana