Cut and Paste Branding troch Lisa Winstanley

Cut and Paste Branding troch Lisa Winstanley is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

GoudGrafysk· 2021

Cut and Paste Branding

troch Lisa Winstanley

Klant: Lisa Winstanley

A' Design Award yn Goud Winner yn de kategory Grafysk

78,862

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #103530

Mear ferkenne Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cut and Paste Branding

Dizze projekttoolkit, Knippe en plakke: Fisueel plagiaat foarkomme, behannelet in ûnderwerp dat elkenien yn 'e ûntwerpsektor kin beynfloedzje en dochs is fisueel plagiaat in ûnderwerp dat selden besprutsen wurdt. Dit kin komme troch de ûndúdlikens tusken it nimmen fan referinsje fan in ôfbylding en it kopiearjen fan it. Dêrom, wat dit projekt foarstelt is om bewustwêzen te bringen oan 'e grize gebieten om fisueel plagiaat hinne en dit op 'e foargrûn te pleatsen fan petearen oer kreativiteit.

De Erkenning

Oer de A' Design Award yn Goud

Cut and Paste Branding is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Cut and Paste Branding wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cut and Paste Branding makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Ofmjittingen & Ferpakking: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Labels: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Produksjetechnology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Untwerpútdaging: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Undersyk: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ynspiraasje: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projektdoer: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operaasjestreamferrin: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patinten: Copyrights belong to Lisa Winstanley, 2020
Teamleden: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Ofbyldingskrediten: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng