Shiny Meadow A2 Molkeflesse troch Mengniu Dairy

Shiny Meadow A2 Molkeflesse troch Mengniu Dairy is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Shiny Meadow A2 Molkeflesse

troch Mengniu Dairy

Klant: China Mengniu Dairy Company Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

28,232

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #101529

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shiny Meadow A2 Molkeflesse

Shiny Meadow A2 is in flesse ûntworpen foar farske molke. De flesse is makke fan PET mei hege permeabiliteit, wat de tekstuer fan glês jout. De foarm is basearre op de klassike Jeropeeske molkeglêsflesse en wurdt op in moderne wize opnij tekene. In grut helder gebiet lit de molke deryn sjen, sadat it produkt streekrjocht sichtber is. In grut A2-merk yn it midden wurdt kombinearre mei in dieetpiramide om it merkbyld te foarmjen. De flesse hâldt 720 ml en mjit 80 mm yn maksimale diameter en 238 mm yn hichte. It ûntwerp hat as doel ienfâld en suverens út te drukken.

De Erkenning

Oer de A' Design Award yn Sulver

Shiny Meadow A2 Molkeflesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shiny Meadow A2 Molkeflesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shiny Meadow A2 Molkeflesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Ofmjittingen & Ferpakking: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Labels: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Produksjetechnology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Untwerpútdaging: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Undersyk: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Ynspiraasje: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Projektdoer: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operaasjestreamferrin: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patinten: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Teamleden: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Ofbyldingskrediten: .