Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân troch Etereo Pte Ltd

Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân troch Etereo Pte Ltd is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân

troch Etereo Pte Ltd

Klant: Etereo Pte Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,995

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #101113

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân

Boektekst: Adore is in ferpakkingsûntwerp foar maandferbân. De ferpakking brûkt in handskreaun lettertype as it wichtichste ûntwerpelemint om in gefoel fan jeugdigens en libbendigens te kreëarjen. De lay-out is minimalistysk en set tsjin in glêde eftergrûn, sadat de oandacht rjochte wurdt op it tema fan froulike sûnens. Elk pakket is makke fan folslein fersegele aluminiumfoly mei in weromsluitbere befêstiging, wêrtroch brûkers krekt genôch der útnimme kinne en it pakket wer sluite kinne om de maandferbannen te beskermjen tsjin gemmen en bakteriën. Der wurde trije maten produsearre, foar ynlisferbannen, dei- en nachtgebrûk.

De Erkenning

Oer de A' Design Award yn Brûns

Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Adore Repackaging Primêre Funksje: Ferpakking foar Maandferbân foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Ofmjittingen & Ferpakking: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Labels: Sanitary Pads, Repackaging, Rebranding, Females
Produksjetechnology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Untwerpútdaging: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Undersyk: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Ynspiraasje: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Projektdoer: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operaasjestreamferrin: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Teamleden: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng